NetEnt Partners with Hard Rock New Jersey
NetEnt announced partnership with Hard Rock to supply games to their future online casino. The gaming site will be launched this year, most probably this summer. The operator has already partnered with Gaming Innovation Group (GiG) and is now looking for more partners to get more impressive game library.
The operator has already applied for online gambling license in NJ, but is yet to receive it. Hard Rock will also enter New Jersey land-based gambling industry. Former Trump Taj Mahal will soon turn into their new venue.
NetEnt and Hard Rock are two mammoths of casino industry, and it isn’t surprising that the two have signed the deal. Both companies are delighted to join the forces. NetEnt can offer impressive portfolio of casino hits, some of which are mega popular slots. While thanks to Hard Rock, the developer will strengthen its position in New Jersey.
NetEnt has entered NJ market several years ago, when they partnered with Borgata casino. Later two other major NJ operators, Golden Nugget and Tropicana, integrated NetEnt games. These three gaming sites will be the main competitors of Hard Rock.
Ocean Resorts Casino will be launching their NJ gaming site approximately at the same time as Hard Rock. And some wonder if there’s room left for so many operators. There are currently more than twenty gaming sites.
The market continues to grow, but the growth lost momentum at the end of 2017. Experts say that big brands entering the market can attract new online players. But they also say that it’s likely Hard Rock and Ocean Resorts Casino sites will mostly attract existing players who will leave other operators.